L’Aquent Orange Book est une étude sectorielle et une enquête sur les salaires dans les métiers du marketing et du design pour l’Asie-Pacifique et l’Europe. Réalisée tous les 18 mois en 7 langues et sur 14 pays, cette étude est la plus complète existante pour ceux qui recrutent.

Aux États-Unis, Aquent réalise régulièrement des enquêtes en partenariat avec l'AMA sur des sujets qui concernent les professionnels du marketing et du design. Le sujet le plus couramment traité est « Combien devrais-je gagner ? »

Nous sommes au milieu du gué d’une révolution technologique sans précédent. Pour vous aider dans vos choix, nous avons créé plusieurs tutoriaux qui vous expliquent comment tirer le meilleur bénéfice des nouveaux outils à votre disposition.

Sur nos différents blogs, nous répondons à vos questions, donnons des conseils, et partageons nos connaissances sur les métiers du marketing et du design, sur les gens, et sur les tendances. Y-a-t’il un sujet que vous souhaiteriez nous voir aborder ? De quoi voulez-vous que nous parlions ?

Présentés par des leaders d’opinion du marketing et du design, les webcasts Aquent couvrent une variété de sujets intéressant les professionnels du marketing, du marketing interactif, du design interactif et du graphisme.

Nos articles proposent de précieux conseils pour vous aider à relever des challenges marketing et design complexes.

Il n'y a pas d'enquête actuellement disponible. Veuillez revoir ultérieurement.

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Wed, 10 Mar

KEEPING YOUR BRAND COOL IN A CRISIS

The name of the game is speed. With the insanely rapid pace of information on social media, keeping your brand intact by responding to consumer issues ASAP, or even before they happen, is absolutely essential. According to John Thomson, CEO...

Wed, 10 Mar

Resumes: What's the 'GOS' about you?

Your resume is the key that can open the door to new opportunities and a bright future. A poorly written resume however is a sure-fire way of keeping that door firmly shut.One question I've been asked repeatedly over the years...

Mon, 08 Mar

DISCOUNT thru Tomorrow! JARED SPOOL & the Web App Masters Tour in San Diego (3/24-25)

I just saw Jared Spool speak again last week at the IxDA event onsite at Yahoo!, and he's honestly one of the most engaging speakers I've seen! He's uber knowledgeable about all things UX and has a fabulous way of...

Mon, 08 Mar

Don't Learn What You Need To Know

Say you are interviewing to be part of a multinational team. Or that your company needs to hire agencies across multiple countries. You know these conversations will be in English but you want to learn to say something in the...

Tue, 02 Mar

The Marketing's in the (Compostable) Bag

Since the 1990's SunChips have been Frito-Lay's healthy option for their snack line.For years, however, the brand never really seemed to take off. In fact, sales seemed to stall over time.Then a few years back, their brand team discovered that...

Tue, 02 Mar

Online For More Time

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Fri, 26 Feb

Calling in Sick

We all hate to do it.Okay....  Strike that.  MOST of us hate to do it.If you're like me, something drastic must be happening in order to pick up the phone, call the office and tell them that you're not coming...

Thu, 25 Feb

Domino's went all Starbucks on me

Yo Noid!  That's the first thing I remember about Domino's.  That and crappy pizza that could only be digested during a late night binge after a night of beer with friends.  So what was I thinking when I ordered 4 pizzas...

Mon, 22 Feb

Get a Haircut and Get a Real Job

Scene:  Me sitting in an interview.  In walks my interviewer who slightly resembles Steve Guttenberg from Police Academy - except my guy has a lazy eye.  And the questions begin:1:  Do I sing in the Shower?  (Ummmm.. Anyone who claims...

Fri, 19 Feb

How do you say konnichiwa in Chinese?

I was on a sales call not so long ago, visiting a large global ad agency. What was interesting was that I am American, the client was Japanese, and we were meeting in Taiwan. A late-comer to the meeting walked...

Thu, 18 Feb

Down Time

Heavy traffic on the way to work.  Answering phones.  Creating spreadsheets.  Conference calls.  Client meetings.  Trying to remember if I paid the credit card/cable/cell phone bills.  Keeping the office organized.  Keeping the desk organized.  Keeping myself organized.I put myself through...

Thu, 18 Feb

A Veritable Bounty of Events

Valentine's Day. Mardi Gras. Chinese New Year. Black History Month. President's Day.As far as months go, the especially short month of February seems to be pretty well packed.In case you hadn't scrolled that far down on this blog, or like...

Mon, 15 Feb

Aquent|AMA Webcast 2/18: Marketing Mix Models - maximizing marketing effectiveness in a changing environment

Thursday February 18, 2010 1 p.m. EST Presented by: Don Holtz, Co-Founder and President, Interlocking Analytics Register:  https://cc.readytalk.com/r/9fdg9fymv60n Marketing Mix Models have been used successfully for years at consumer package goods (CPG) companies to increase their marketing effectiveness and efficiency. The...

Fri, 12 Feb

Linchpins

The standard definition of a linchpin, according to The Free Dictionary, is "a pin placed transversely through an axle to keep a wheel in position".  Without the linchpin, a wheel could shake off the axle, spinning into oncoming traffic, undermining...

Fri, 12 Feb

Donations Add Up, Despite Little Trust In Texting for Relief

When it comes to Texting for Relief, the incredible figures the Red Cross is posting for its Haiti relief effort show that a lot of people are on board with this simple, easy-to-do donation process.But at the same time, many...

Mon, 08 Feb

Cover email 101: how to get noticed... in a good way

When job-seeker frenzy strikes, the cover email seems to suffer from either complete lack of attention ("I am a good fit for this job.") to copy-and-paste syndrome where candidates seemingly recycle the same jargon-laden blurb.  A cover email is...

Mon, 08 Feb

Free Flash Training!

Our friends over at the Rich Media Institute are in feeling in a generous mood these days and are offering two free online Flash courses this months to any and all takers.Through Feb. 15th, R. Blank's Comprehensive ActionScript 3 will...

Mon, 08 Feb

Free Flash Training!

Our friends over at the Rich Media Institute are in feeling in a generous mood these days and are offering two free online Flash courses this months to any and all takers.Through Feb. 15th, R. Blank's Comprehensive ActionScript 3 will...

Tue, 02 Feb

Does This City Make Me Look Fat?

Last month some interesting news rolled down the scientific pike: researchers from Columbia University and the City College of New York "say their calculation of the 'Quality-Adjusted Life Years' -- or 'Qalys' -- lost as a result of obesity is...

Thu, 28 Jan

Wow, That Looks A Lot Like a Big, Flat iPhone

So the much anticipated iPad got its unveiling yesterday and ... well, the jury's still out.My first thought, it looks and acts like a gigantic iPhone. Which I'm not against. But there's no phone.It works like a NetBook, but the...

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